Alfred was looking to build his brand on socials. As a salon owner and online personality, he often shows his work in the salon and his own styling or “perfect” sides of himself. He mentioned that he feelsl like he is having trouble connecting with his audience, so I proposed to him La Storia. In this 3 part social media series, viewers saw vulnerability, a look into the personality not normally part of Alfred’s Instagram persona, increasing relatability, comments, and engagement.